Realtor Branding is a Full Time Job

A Realtor’s brand is more than just a pretty logo and a catchy slogan.  Successful Realtors brand themselves like branding is a full time job.  I know I’ve just made branding sound pretty overwhelming, but I’ll show you just how easy branding can be...

Should I Build My Own Real Estate Website?

It is totally possible to build your own real estate website.  Many real estate agents have made very nice and effective websites that have become and integral part of their business. Websites in the real estate business are extremely important.  Real estate sales has...

The FSBO of Marketing Yourself

How many times have you been to a listing presentation where you actually had to convince the potential client not to sell their home FSBO? There are far too many sellers that think a FSBO would be easy.  It’s amazing that you have to assure them that you...

Google Your Name

Have you ever Googled you name?  You should do if now.  Seriously, go to Google and search for your name.  If you have a common name like Bill Smith you may have to add your brokerage to the search.  Take a note of the websites that Google found, then come back here...

5 Elements Every Realtor Website Needs

Business websites are like snowflakes – no two are alike.  Even when you consider businesses in the same industry like Target and Wal-Mart, or Coca-Cola and Pepsi, or Re/Max and Coldwell Banker. Even though websites for businesses within the same industry are...

7 Reasons Realtors Need a Business Website

Leads are on the internet.  Leads are searching for you. In our post titled Real Estate Leads are Searching for YOU, we met Bob, a potential lead.  Bob is a typical home shopper (or seller), and he’s on the internet.  He wants to find the right Realtor, but...

Branding Structure for Realtors

Every Realtor has a personal brand.   Successful Realtors embrace their brand and build their business around it. Can a Realtor be successful without a personal brand?*  Of course!  However, Realtors without a brand are generating leads and converting to clients with...

A Peek Into Your Website Future

What methods do you use to generate leads and to build your business?  How do you plan to grow?  Is the answer by doing the same thing, but just more of it? Brute Force Most real estate agents use the brute force method to build their business.  What is brute force? ...

Real Estate Leads are Searching for YOU

Every day real estate leads are trying to find you.  These leads are trying to find you while they’re eating breakfast.  While they’re at “work”.  Even while they’re watching Netflix. Like so many Realtors, you might not be giving those...