Realtor Branding is a Full Time Job

A Realtor’s brand is more than just a pretty logo and a catchy slogan.  Successful Realtors brand themselves like branding is a full time job.  I know I’ve just made branding sound pretty overwhelming, but I’ll show you just how easy branding can be...

Should I Build My Own Real Estate Website?

It is totally possible to build your own real estate website.  Many real estate agents have made very nice and effective websites that have become and integral part of their business. Websites in the real estate business are extremely important.  Real estate sales has...

The FSBO of Marketing Yourself

How many times have you been to a listing presentation where you actually had to convince the potential client not to sell their home FSBO? There are far too many sellers that think a FSBO would be easy.  It’s amazing that you have to assure them that you...

Google Your Name

Have you ever Googled you name?  You should do if now.  Seriously, go to Google and search for your name.  If you have a common name like Bill Smith you may have to add your brokerage to the search.  Take a note of the websites that Google found, then come back here...